By 1986, the company sold more than 70 million liters of wine. García-Carrión had transformed from a regional to a national company. However, faced with the risk of working with a single product and a decline in wine consumption, the family business analyzed the market and decided to diversify with juice, entering the non-alcoholic beverage sector. Under a single umbrella brand, Don Simón, the company began to focus on this product segment. Diversification has been one of the pillars on which García-Carrión's growth has been based.