― I'm going to have lunch with Don Simón ―
In the 1980s, with the arrival of large supermarkets in Spain, distribution channels and consumer habits began to change, and a new guest joined Spanish dinner tables at mealtimes: Don Simón wine. This wine ended up winning over Spanish consumers with its quality, thanks to an effective marketing campaign known for its famous slogan, “I'm going to eat with Don Simón!”
Today, we eat with Don Simón in more than 150 countries. A wine that combines tradition and quality so you can enjoy it at your table every day. Don Simón wine is available in PET, carton, and glass formats, as well as sangria and red wine.