Take care of yourself and the planet
ALWAYS ON YOUR TABLE
― Natural, tasty and nutritious ―
Don Simón is the leading Spanish beverage brand in Spain, present in half of all Spanish homes. Since its inception in the 1980s, Don Simón has always championed local produce. We make the best products because we use the finest raw materials. Juices, nectars, gazpachos, sangrias, tinto de veranos... traditional products from our land that have conquered the world, protected under a single brand. Don Simón is a disruptive and pioneering brand that, over the years, has become a seal of quality.
OUR PRODUCTS
― A product for every moment ―
The Don Simón brand, which encompasses a wide range of products, each one occupies the first or second position in the food market. Enjoy our juices, nectars, fruit drinks, vegetable drinks, broths, gazpachos, salmorejos, creams, wines, sangrias, and tinto de verano.
DON SIMON'S GARDEN
Natural, fresh, nutritious products of unparalleled quality, with the guarantee of Don Simón and its commitment to sustainability and the environment.
VEGETABLE DRINKS
Our beverages are made with plant-based ingredients: soy, rice, oats, almonds, and horchata.
THE REVOLUTION OF DON SIMÓN
We tell you our story, from its origins in Valdepeñas to its consolidation and worldwide recognition as a revolutionary brand built on the values of exclusivity, quality, and diversity.
1980
Birth of Don Simón
Don Simón was founded in the early 1980s with the launch of the first wine packaged in a carton. This pioneering move allowed us to meet the entire national demand with non-returnable packaging. Despite the difficulties, as packaging wine in cartons was, for many, a challenge to tradition, the project was a success and became the market leader in its second year. Don Simón was a revolution in itself, and its success was driven by its quality.
1986
Diversification
After analyzing the market, we saw that juice consumption was very low in Spain and sensed that consumption could increase in the coming years. Don Simón was a brand closely linked to wine, but we decided to invest in it as an umbrella brand to encompass a variety of products, protected by our seal of quality. In 1987, in addition to juices, we also launched nectars, must, and sangria. Diversification has been one of the pillars on which our company's growth has been based.
1998
Comparative advertising
By diversifying its product portfolio, García-Carrión has to compete on several fronts, some even with multinationals. Our defense has always been our faith in the quality of our products. In the 1990s, García-Carrión focused on producing freshly squeezed juice, and despite difficult beginnings, sales began to grow thanks to the difference in quality. In 1998, Don Simón carried out the first comparative advertising campaign in Spain, achieving significant impact in newspapers, consumer associations, and the general public.
2004
Huelva Plant
One of our largest projects was the juice plant in Huelva in 2004. With 2,300 hectares of its own land and long-term agreements with more than 40,000 growers, the big difference with other juice companies is that Don Simón uses its own orange groves exclusively for its production. This plant has a triple environmental objective: zero waste, zero net water consumption, and zero net emissions. Don Simón takes care of you... and the planet.
Present
Don Simón, seal of quality
Don Simón is present in half of Spanish homes today and is the leading Spanish beverage brand in our country. Don Simón is a seal of quality and a revolutionary brand that has managed to bring the highest quality products from our land to every home. Don Simón, the big difference.