Take care of yourself and the planet
24 ALWAYS ON YOUR TABLE
—Natural, tasty, and nutritious—
Don Simón is the leading Spanish beverage brand in our country, present in half of Spanish households. Since its beginnings in the 1980s, Don Simón has always been committed to local products. We produce the best products because we use the best raw materials. Juices, nectars, gazpachos, sangrias, tinto de verano… traditional products from our region that have conquered the world, all under one unique brand. Don Simón is a disruptive and pioneering brand that, over the years, has become a hallmark of quality.
OUR PRODUCTS
— A product for every moment —
The Don Simón brand, which encompasses a wide range of products, consistently holds the top or second position in the food market. Enjoy our juices, nectars, fruit drinks, plant-based drinks, broths, gazpacho, salmorejo, creams, wines, sangrias, and tinto de verano (red wine and lemonade).
DON SIMÓN'S ORCHARD
Natural, fresh, nutritious products of unparalleled quality, with the guarantee of Don Simón and its commitment to sustainability and the environment.
PLANT-BASED DRINKS
Our drinks are made with plant-based ingredients: soy, rice, oats, almonds and horchata.
DON SIMÓN'S REVOLUTION
We tell you our story, from its origins in Valdepeñas to its consolidation and recognition around the world as a revolutionary brand built on the values of exclusivity, quality, and diversity.
1980
Birth of Don Simón
Don Simón was born in the early 1980s with the launch of the first wine packaged in cartons. This pioneering move allowed us to meet the entire national demand through non-returnable packaging. Despite the difficulties, as packaging wine in cartons was seen by many as a challenge to tradition, the project was a success and became the market leader in its second year. Don Simón was a revolution in itself and its success was due to its quality.
1986
Diversification
After analyzing the market, we saw that juice consumption was very low in Spain and we sensed that consumption could increase in the coming years. Don Simón was a brand closely linked to wine, but we decided to bet on it as an umbrella brand to encompass various products, backed by our seal of quality. In 1987, in addition to juices, we also launched nectars, grape juice, and sangria. Diversification has been one of the pillars on which our company's growth has been based
1998
Comparative advertising
By diversifying its product portfolio, García-Carrión has to compete on several fronts, in some cases even with multinationals. Our defense has always been our faith in the quality of our products. In the 1990s, García-Carrión committed to producing freshly squeezed juice and, despite a difficult start, sales began to grow thanks to the difference in quality. In 1998, Don Simón carried out the first comparative advertising campaign in Spain, achieving a great impact in newspapers, consumer associations, and the general public.
2004
Huelva Plant
One of our biggest projects was the juice plant in Huelva in 2004. With 2,300 hectares of its own land and long-term agreements with more than 40,000 farmers, the big difference between Don Simón and other juice companies is that it has orange trees exclusively for its production. This plant has a triple environmental objective: zero waste, zero net water consumption, and zero net emissions. Don Simón cares for you... and for the planet.
News
Don Simón, a seal of quality
Don Simón is present in half of all Spanish households today and is the leading Spanish beverage brand in our country. Don Simón is a seal of quality and a revolutionary brand that has managed to bring the best quality products from our land to every home. Don Simón, the big difference.